Deborah Brownstein, Ph.D.

Professor of Marketing, School of Business



PhD, University of Maryland
BS, MBA, Minnesota State University


Dr. Brownstein joined the Plymouth State University faculty in 2011. She has been a member of the faculties of the McDonough School of Business at Georgetown University, Washington, D.C. and the Merrick School of Business at the University of Baltimore. As a doctoral student, she taught at the University of Maryland and early in her career she taught at Minnesota State University, Moorhead, a campus community much like PSU. She has been an early adopter of interdisciplinary course design, team teaching, teamwork pedagogy, and pedagogy using online forums in web courses. She home schooled her twins through eighth grade. Her skills as an editor continue to be in high demand, but it is her passion for teaching that keeps her at PSU. 

When she is not teaching, writing or editing you might find Dr. Brownstein on a hiking trail. With her family she has summited all forty-eight high peaks of the White Mountains and became a member of the 4000 Footer Club of the Appalachians Mountain Club. 

Scholarly Publications/Writing/ Presentations

“How a Growth Mindset toward Learning is Enabled or Disabled,” Presentation, PSU University Week, August 16, 2018.

“Growth Mindset, Innovation & Enterprising Habits of Mind” with Eric Spieth and Howard Frederick, a faculty dialogue and workshop, PSU University Week, August 23, 2017.

“The Entrepreneurial Mindset” with Eric Spieth, a faculty and workshop, PSU University Week, August 22, 2016.

“Enabling Self-Directed Learning Through Journaling” The New Hampshire Journal of Education, Vol. XVI, Spring, 2013.

“Blogging for Engagement,” A presentation at Spotlight on Faculty sponsored by Learning Technology and Online Education, Plymouth State University, April 18, 2012.

Interviewer/Writer of “Conversations with Inner-Work Leaders” at, 2010 – present.

“Web-Based vs. Face-to-Face MBA Classes: A Comparative Assessment Study,” with Barry Brownstein and Daniel Gerlowski, Journal of College Teaching and Learning, vol. 5 (11), 2008.

Discovery & the Market Process: Toward an Understanding of the Business & Economic Environment (ed.), with Barry Brownstein, McGraw-Hill, 1st, 2nd & 3rd Editions, 1996, 2001 & 2005.

“Consensus and Collaboration: Norm-Regulated Behavior in Industrial Marketing Relationships,” with Robert Spekman and C. Jay Lambe (Darden School, UVA), European Journal of Marketing, vol. 31 (11), 1997.

“Commitment in Interfirm Relationships: Conceptual Roots and Research Implications,” Research in Marketing, vol. 13, 1997.

“Refining the Concepts of Trust and Trustworthiness in Relationship Marketing Research,” Relationship Marketing Theory Conference Proceedings, Emory University, 1994.

“A Field Study of Consensus to Collaborate in Manufacturer-Supplier Dyads,” with Robert Spekman, Report 92-134, Marketing Science Institute 1992.

“A Strategic Approach to Managing Buyer-Seller Relationships,” with Robert Krapfel, Jr. (University of Maryland) and Robert Spekman, European Journal of Marketing, vol. 25 (9), 1991.


“Highly Commended” Author of “Consensus and Collaboration: Norm-Regulated Behavior in Industrial Marketing Relationships,” European Journal of Marketing, vol. 31 (11) 1997, in the 1998 MCB University Press, Literrati Competition.

 Recipient of the University of Baltimore, Merrick School of Business, Dean James Chair of Distinguished Teaching, 1993-1994.

Fellow, University of Baltimore, Hoffberger Center for Professional Ethics, 1991-1993.

Grant awarded for dissertation research from the Marketing Science Institute, Cambridge, MA, 1985.

Research Interests

Since her dissertation research on collaborative relationships between buyers and sellers in business markets, Dr. Brownstein has written on strategic alliances and commitment and trust in exchange relationships. A current research interests extend into enabling students to practice dialogue and creative collaboration to achieve to objectives of agile teams. Motivation to learn, especially the scholarly literature on growth and fixed mindsets, have become a primary focus.

Academic Catalog