George Pettinico, Ph. D.

Assistant Professor of Marketing, Director of Students, School of Business



BA, Cornell University
MBA, University of Connecticut
PhD, University of Massachusetts



Dr George Pettinico is an active researcher in the area of marketing. He is published in the Journal of Consumer Marketing, the Journal of  Consumer Affairs, Health Marketing Quarterly, and has presented his research at national conferences.  His research interests include consumer interactions with technology, and how consumers use products to communicate their self-image.

Professor Pettinico has more than 15 years experience in various industry marketing roles;  working for both a small business and a large multi-national corporation.  He regularly incorporates his extensive knowledge of marketing research and strategy, as well as team management, into his classroom teaching.

Dr Pettinico teaches classes in digital marketing, consumer behavior and principles of marketing.

Awards and Recognition 

Dr. Pettinico was selected as a Rosenblum Endowed Professor. Established by O.B. Rosenblum, this honor is awarded to celebrate and recognize faculty of business who are exemplary models of teaching, scholarship, and service. 

Selected Publications  

Pettinico, George and George R. Milne (2020), The Coming Age of Robots:  Implications for Consumer Behavior and Marketing Strategy, New York: Business Expert Press. 

Pettinico, George, George R. Milne and Elizabeth G. Miller (2019), “Quantification of Self in Third-Party Administered Wellness Programs:  The Impact of Perceived Self-Empowerment,” with George R. Milne and Elizabeth G. Miller, Journal of Consumer Affairs – accepted for publication March 2019

Pettinico, George and Kathleen Debevec (2019), “The Positive Effects Of Explaining The Underlying Mechanisms (How It Works) When Promoting Healthy Behaviors,” Health Marketing Quarterly – accepted for publication in June 2018, slated for mid-2019 publication in Volume 36 (3). 

Pettinico, George,and George R. Milne (2017), “Living by the Numbers:  Understanding the ‘Quantification Effect,’” Journal of Consumer Marketing, 34(4), 281-291.

Milne, George R., George Pettinico, Fatima Hajjat and Ereni Markos (2017), “Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing,” Journal of Consumer Affairs, 51(1), 133-161.

Pettinico, George and Timothy Dowding (2012), “Promoting Sustainable Forestry in Home Depot’s Lumber Supply Chain,” International Journal of Business Insights and Transformation, 5 (2), 102-114. 

Academic Catalog