George Pettinico, PhD

Assistant Professor of Marketing

Director of Students

BA, Cornell University
MBA, University of Connecticut
PhD, University of Massachusetts


George Pettinico joined the Plymouth State University business faculty in 2017. He received his BA from Cornell University, his MBA from the University of Connecticut and his PhD in Marketing from the University of Massachusetts, Amherst.

Professor Pettinico is an active researcher in the area of marketing. He has recently published articles in peer-reviewed journals including the Journal of Consumer Marketing and the Journal of Consumer Affairs.  He has also presented his research at national conferences.  His current research interests include the use of gamification in marketing activities and how consumers use products to communicate their self-image.

Before becoming an academic, Professor Pettinico worked for 15+ years in various marketing roles in industry. He has extensive experience in marketing research, marketing strategy and team management, which he regularly incorporates into his classroom teaching.

Professor Pettinico enjoys hiking, boating, skiing and appreciating nature, hence he is thrilled to live in central New Hampshire. He also enjoys spending time with his wife, Sandy, and two (now grown) children.

Courses taught:

  • BU- 2310 Creating Marketing Websites
  • BU-2450 Principles of Marketing
  • BU-3340 Consumer Behavior
  • BU-3480 Social Media Strategy