Deborah Brownstein

Deborah BrownsteinDeborah Brownstein
Associate Professor of Business


Professor Brownstein joined the Plymouth State University faculty in 2011. She has been a member of the faculties of the McDonough School of Business at Georgetown University, Washington, D.C. and the Merrick School of Business at the University of Baltimore. As a doctoral student, she taught at the University of Maryland; early in her career she taught at Minnesota State University, Moorhead, a campus community much like PSU. She has been an early adopter of interdisciplinary course design, team teaching, teamwork pedagogy, and pedagogy using online forums in web courses. She home schooled her twins through eighth grade. When she is not teaching, writing or editing you might find Dr. Brownstein on a hiking trail. With her family she has summited all forty-eight high peaks of the White Mountains and became a member of the 4000 Footer Club of the Appalachians Mountain Club. Her skills as an editor continue to be in demand. But as her passion for teaching matches the mission of PSU, she found a home in the College of Business Administration.

Degrees and Education
  • PhD, University of Maryland
  • BS, MBA, Minnesota State University
Research Interests
  • Since her dissertation research on collaborative relationships between buyers and sellers in business markets, Brownstein has written on strategic alliances and commitment and trust in exchange relationships. Current research interests extend into engaging creativity in collaborative business and classroom environments and introducing trustworthiness as a marketing objective.
Recent Publications
  • “Blogging for Engagement,” A presentation at Spotlight on Faculty sponsored by Learning Technology and Online Education, Plymouth State University, April 18, 2012.
  • Interviewer/Writer of “Conversations with Inner-Work Leaders” at, 2010 – present.
  • “Web-Based vs. Face-to-Face MBA Classes: A Comparative Assessment Study,” with Barry Brownstein and Daniel Gerlowski (University of Baltimore), Journal of College Teaching and Learning, vol. 5 (11), 2008.
  • Discovery & the Market Process: Toward an Understanding of the Business & Economic Environment (ed.), with Barry Brownstein, McGraw-Hill, 1st, 2nd & 3rd Editions, 1996, 2001 & 2005.
  • “Consensus and Collaboration: Norm-Regulated Behavior in Industrial Marketing Relationships,” with Robert Spekman and C. Jay Lambe (Darden School, University of Virgina), European Journal of Marketing, vol. 31 (11), 1997.
  • “Commitment in Interfirm Relationships: Conceptual Roots and Research Implications,” Research in Marketing, vol. 13, 1997.
  • “Refining the Concepts of Trust and Trustworthiness in Relationship Marketing Research,” Relationship Marketing Theory Conference Proceedings, Emory University, 1994.
  • “A Field Study of Consensus to Collaborate in Manufacturer-Supplier Dyads,” with Robert Spekman, Report 92-134, Marketing Science Institute 1992.
  • “A Strategic Approach to Managing Buyer-Seller Relationships,” with Robert Krapfel, Jr. (University of Maryland) and Robert Spekman, European Journal of Marketing, vol. 25 (9), 1991.
Awards and Distinctions
    • “Highly Commended” Author of “Consensus and Collaboration: Norm-Regulated Behavior in Industrial Marketing Relationships,” European Journal of Marketing, vol. 31 (11) 1997, in the 1998 MCB University Press, Literrati Competition.
    • Recipient of the University of Baltimore, Merrick School of Business, Dean James Chair of Distinguished Teaching, 1993-1994.
    • Fellow, University of Baltimore, Hoffberger Center for Professional Ethics, 1991-1993.
    • Grant awarded for dissertation research from the Marketing Science Institute, Cambridge, MA, 1985.
Associations, Boards, and Committees
      • Taskforce Leader, Rethinking the Integrated Marketing Communications Major, a curriculum initiative in the College of Business Administration, 2012, ongoing.
      • Member, MBA Steering Committee and MBA Staffing Committee, PSU, 2011 – present.
      • Member, Panel on Academic Integrity, Plymouth State University, PSU, 2011 – present.
      • Member, School Community Council, Plymouth Regional High School, 2010 – present.
Courses Taught
    • Behavioral Perspectives in Marketing (a graduate elective course). Students explore the torrent of change in consumer behavior in what some are calling the consumer control era. Brownstein introduces students to the skill set and the mindset that make it possible for businesses to create value and gain competitive advantage by building trust, growing relationships, and tapping the intelligence of customers. No textbooks are used; students read trade books and a collection of e-reserve articles and book chapters written by marketing practitioners, business observers and consultants, and research scientists, all of whom write interesting, readable prose.

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