Business Booms for Candy Distributor Branded by Student Design Company

Country Cupboard Candies of Holderness, NH, has seen business grow steadily in recent years, and Plymouth State’s graphic design students have contributed to the uptick while developing their highly marketable skills.

The University’s in-house Student Design Company features student designers under the supervision of Professor Pamela Anneser. The company is busy year-round on projects at the University and throughout New Hampshire, including work in the North Country and for Safe Schools New Hampshire, from mom and pop businesses to substantial state jobs.

Students have worked closely with Country Cupboard Candies in one-on-one sessions with the firm’s owner, Steve Jackson. In keeping with PSU’s emphasis on interdisciplinarity, the design company also receives input from PSU Professor Eric Spieth, creator of the University’s Business Accelerator and Incubator programs, which stimulate entrepreneurial development through business education and startup assistance. A PSU business student is also involved as an intern working on business inventory.

Professor Pamela Anneser with a few members of PSU’s Student Design Company.

Plymouth State graphic design students are conceptualizing and rendering a full suite of collateral and identity pieces for the candy distributor, including logos, labeling, business cards, packaging, T-shirts, signage, and a website.

“Their work will be seen all over the state,” says Professor Anneser. She notes that Country Cupboard Candies wants to expand and Student Design Company’s work may ultimately appear in places like Amazon.

“Student gain real-world experience while adding to their portfolios, and it prepares them to get jobs,” she continues. “It’s win-win for everyone. Students get experience and confidence, and the client businesses get great design.”

■  Peter Lee Miller

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