PSU CESLife will accompany students from college exploration through enrollment, and provide dynamic programs and services to enrich the college experience
Plymouth State University (PSU) recently announced the integration of its offices of communications and marketing, enrollment and student life into one comprehensive group, Communications, Enrollment & Student Life (CESLife). PSU CESLife will be the conduit for students and families who are exploring PSU as an option for higher education, guide them through the enrollment process and provide dynamic programs and services that engage students and enrich their PSU experience. The group will also include a parent and family resources team to support parents and families as they navigate the college experience.
“It is a natural step for us to integrate the teams that communicate with external and internal audiences, that help prospective students become Panthers, and create opportunities for Panthers to become engaged members of the PSU community as they evolve into confident adults and contributors to the workforce,” said Donald L. Birx, president, Plymouth State University. “This new integrated approach will leverage existing and new staff leadership to provide students – and families – a well-supported path on their college journey, from initial outreach to commencement.”
The PSU CESLife group is led by Marlin Collingwood, who serves as Interim Vice President. Collingwood formerly served as PSU’s Director of Marketing, Communications and Creative Services.
“Marlin has been an integral member of the PSU community since his arrival,” said Birx. “Beyond his formal role leading PSU’s marketing and communications efforts, he has been deeply involved in mentoring students, participating in campus events and activities, and in developing meaningful programs to help first-year students and others to integrate into the PSU experience. We are thrilled that he is leading this newly-formed group.”
The communications and marketing team, formerly Marketing Communications and Creative Services, is led by Corey Hoyt, interim director. Hoyt began at PSU in 2017 supporting internal communications, and brings a wealth of higher education marketing experience. This group is the starting place for all internal and external communications as it works closely with PSU Admissions on recruitment marketing initiatives. The group also works with PSU Student Life on student experience branding, as well as public relations and other communications programs.
The enrollment management team is co-led by Matthew Wallace, interim director of undergraduate recruitment and admissions, and Jeremy Heidenreich, director of enrollment operations and analysis. Both have been with PSU for several years and continue to lead innovative programs to attract and retain students. Enrollment Management’s team of admissions counselors focus on undergraduate, transfer and graduate student recruitment through regional travel and immersive campus visit experiences. Through inquiry, application, deposit, registration and orientation, the team provides information, opportunities and guidance to future students who are interested in PSU’s transformational Integrated Clusters approach to education.
The student life group brings together community involvement, campus recreation, student clubs and organizations, and a variety of programming opportunities to enrich the college experience for PSU students. PSU’s Student Life group will be led by Tevis Bryant, who joined PSU in July. Bryant joins PSU from Psi Sigma Phi Multicultural Fraternity Inc.’s National Headquarters, where he served as Director of Diversity, and Clarion University of Pennsylvania, where he led and advised Greek Life programming. The group has implemented a process of continuous improvement to ensure that PSU offers programs that engage and enrich the experience for its ever-evolving, dynamic student body.
In 2016, PSU began its transformation to an integrated clusters model of education. Since then, PSU has continued to evolve and innovate its programs and curricula as it strives to provide a learning environment in which students have opportunities to explore and collaborate as they address real-world challenges alongside peers from their own and other disciplines, faculty and members of the community-at-large.
For information about Plymouth State University, visit www.plymouth.edu.
About Plymouth State University: Established in 1871, Plymouth State University serves the state of New Hampshire and the world beyond by transforming our students through advanced practices where engaged learning produces well-educated undergraduates and by providing graduate education that deepens and advances knowledge and enhances professional development. With distinction, we connect with community and business partners for economic development, technological advances, healthier living, and cultural enrichment with a special commitment of service to the North Country and Lakes Region of New Hampshire. To learn more about Plymouth State University, visit www.plymouth.edu.