PSU “Common Man” Apprentice Competition Benefits Local Non-Profit

April 25th, 2007 by Adam

The latest PSU Common Man “Apprentice” debuts May 4 with students competing to create the best new ice cream flavor. Jason Lyon, Common Man CEO and PSU 1994 alumnus, has challenged 14 teams of PSU students to develop a business plan and create a new ice cream flavor. The proceeds from the ice cream competition will benefit the Pemi-Baker Literacy Taskforce. Each team is responsible for managing a budget, developing and testing their product idea, and actually producing the ice cream in cooperation with the Common Man.

The competition challenges students not only to create a great ice cream flavor of the highest quality but also to build a strong team that works well together to make the best decisions regarding price, promotion, product placement, and presentation. Students will present their ice cream and business plan for judging on May 4 between 4:30-7 p.m. on Alumni green in front of the HUB, during Spring Fling activities. All the teams are hoping that students, faculty, and staff will come out and try their ice cream and support the Pemi-Baker Literacy Taskforce.

The winning team’s ice cream will be featured this summer on the Common Man’s menu at their new ice cream stand, Frosty Shoppe, in front of the Common Man Inn in Plymouth. The winning team will also get to choose an additional charity to benefit from their proceeds. In its third episode, the PSU “Apprentice” is led by Dr. Bonnie Bechard, professor of business, who designed the program to give students in her course in management, Organizational Behavior, an opportunity to develop team work skills and to build real-life business experience.

The Common Man “Apprentice” is a friendly competition among students modeled after the Donald Trump reality TV show, “The Apprentice,” but with no firings. PSU’s “Trump,” Jason Lyon, has enthusiastically supported the program and provided students with a tremendous learning experience. According to Dr. Bechard, the “Apprentice” has become very popular among students, giving them an opportunity to test their creativity, leadership, and decision-making skills in a collaborative environment. Who will be the winner of the spring PSU “Apprentice?” Cast your “vote” for your favorite ice cream at Spring Fling!

For more information about this release, contact Bruce Lyndes, PSU Media Relations Mgr., (603) 535-2775 or