PSU Graduate Students Studying Social Marketing for Environment

July 12th, 2007 by Adam

Protecting New Hampshire’s world-famous lakes from pollution means changing the way people live and work around them. Environmental protection through public education is the key to a unique plan recently presented by two PSU graduate students before state leaders and environmental advocates. Melissa Greenawalt Yelle and Stacy Luke, graduate students in the Environmental Science and Policy master’s program which is administered by the College of Graduate Studies and the Center for the Environment, co-presented in an educational session focused on community-based social marketing at the annual New Hampshire Lakes Association Conference at the Audubon Center in Concord on June 29.

Melissa and Stacy presented their respective social marketing educational campaigns for lakes developed in a winter graduate course taught by Dr. Mary Ann McGarry, “Social Marketing in Environmental Education: Fostering Environmentally Sustainable Behavior.”

“The ultimate goal of the two campaigns was to safeguard water quality in and around lakes- Waukewan and Squam,” said McGarry. “Melissa conducted a pilot survey to target areas of educational need to develop strategies to educate residents about positive actions they can take around the home to help safeguard local water quality. Stacey developed a campaign to urge homeowners around lakes to plant natural vegetation. Audience members found transferable, applicable, relevant messages for their own lake associations.”

Center for the Environment Director Steve Kahl moderated the session. Governor John Lynch, Robert Varney, Director of New England EPA and DES Commissioner Tom Burak also gave presentations at the conference. Governor Lynch signed three new bills related to lake stewardship into law at the conference.

For more information about this release, contact Bruce Lyndes, PSU Media Relations Mgr., 535-2775 or