For their work marketing a high tech beer tap to developing a ski resort master plan, PSU student teams recently won two first place prizes in the national Small Business Institute© Case of the Year Competition.
By winning the Best Specialized Case of the Year and Best Comprehensive Case of the year,
Plymouth State University’s business department has again staked its claim as one of the country’s leading business programs.
Craig Zamzow, coordinator of Plymouth State’s Master of Business Administration program, said this was the first time Plymouth State University took two first place prizes. “There are a large number of schools in the SBI competition, and it’s particularly gratifying knowing the quality of institutions that compete,” said Zamzow.
The Best Specialized Case of the Year report consisted of a marketing plan for a small company in Meredith, N.H., that is introducing a new electronic beer tap flow monitoring device. The report included a market share analysis, sales projections and marketing channel strategy. The device is unique in that it does not require an in-line flow metering device like conventional tap monitors. The winning team consisted of Brandon Kimmins, Edward Stosser, Debra Holbrook and faculty advisor Duncan McDougall.
The Best Comprehensive Case effort was a very extensive report presenting the economic benefits to the state of New Hampshire to complete the Cannon Mountain Master Plan to re-open Mittersill Ski Area and the connector trails between Cannon and Mittersill. The report is expected to be reviewed by the Governor and state legislature next year. The team consisted of Jonathan Blais, Sharon Demers, Theresa Hamer, Greg Sutherland and faculty advisor Craig Zamzow, who attributes their success to the students ‘real-world’ experience.
“The average age of our MBA students is 38, and typically, they’re working professionals. Therefore their consistent performance in the SBI competitions is due, in part, to the work experience each of the students brings to their projects,” Zamzow said. “The SBI program has been a cornerstone of the PSU business department for over 30 years by providing our students with a service learning opportunity to apply their education to the real world of business. These projects provide a real win-win opportunity for our small business clients. The clients receive a valuable independent analysis of their organization and specific recommendations for growing their business or non-profit to a new level. At the same time students are exposed to real business challenges to which they must find solutions.”
Plymouth State University’s Master’s in Business Administration program has been partnering with public and private New Hampshire businesses and organizations for decades, lending expertise in areas such as business development planning, marketing plans, new product market development plans, financial analysis and planning, operations evaluation and restructuring and information systems assessment/installation/upgrade.
Benefits to clients include no-cost, high quality consulting resources, new creative perspectives, valuable report with recommendations and improved business operations.
MBA students receive graduate credits, real-world application of education, resume-enhancing experience and personal growth.
These latest national awards continue a proud tradition of success for PSU’s MBA program. PSU has taken first or second place awards in national competition for the last 8 years, including the Outstanding SBI Program in 2003.
For more information, contact Bruce Lyndes, PSU Media Relations Mgr.,
603-535-2775 or email@example.com