This course will cover the basic theories and principles of sport finance, budgeting and marketing--from sport & recreational facilities to professional & amateur sports. This course will also reveal how to study and understand the market, develop a marketing and finance strategy, clarify a sport organization's needs and goals, and implement marketing plans through sponsorship, licensing, pricing, promotions, advertising, broadcasting and sales. Case studies that translate several professionals' experiences into learning scenarios will be utilized. In addition, observations of future trends in the field will be discussed.
This course is designed to raise awareness about the sociology of sport and how cultural practices in the world of sports can have significant social, economic and political consequences. Specific attention will be paid to gender, racial, class, and ethical issues, as well as to the history of sport, media and sports, money and sports, and sports violence. There will also be analysis and discussion concerning youth sports, international sports, and the commercialization of sports. Sports, Society and Cultures will give future sport managers a broad understanding of how sport impacts different groups of people in different ways throughout this country and beyond.