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The Business Behind Today’s Grand Hotels

Included in The Grand Hotels of the White Mountains exhibition was the work of Plymouth State University students engaged in the business capstone project. Their research spans the context of the industry environment in our state and the strategies of the Grand Hotels of the White Mountains.

Dear visitor,

PSU business students are delighted to share their analyses, research findings and recommendations on New Hampshire’s Grand Hotels!

The students have used this exhibit as a way to showcase their excellent skills as young professionals. Their materials reflect their knowledge on industry and competitive frameworks, functional areas of business and strategy.

An integral part of their business capstone course, the students used this opportunity to hone their abilities as ethical and effective decision-makers and business professionals. In their materials, the students have generated best practices and solutions for businesses.

Sincerely,

The students in BU4220 Strategic Management classes, Spring 2019, under the guidance of Professor Roxana Wright.

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The students have used this exhibit as a way to showcase their excellent skills as young professionals. Their materials reflect their knowledge on industry and competitive frameworks, functional areas of business and strategy. An integral part of their business capstone course, the students used this opportunity to hone their abilities as ethical and effective decision-makers and business professionals. In their materials, the students have generated best practices and solutions for businesses.

With their contribution to the exhibit, the students provided business analyses documents and artifacts on:

  • industry competitiveness and disruption;
  • resources, capabilities and core competencies of the Grand Hotels of the White Mountains;
  • business model analyses (including an analysis of the all-inclusive business model);
  • strategy analysis and identification of strategies that make a NH Grand Hotel successful; and
  • evaluations of the impact of these hotels on the state’s overall hotel industry, economy and tourism, and other businesses.

Class Presentations

The classes also created presentations of their work that included recommendations for hotel administrations to use to address the next generation of guests. A selection of these presentations are available below:

Finance

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Ideal Customers

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Marketing

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