Marketing includes activities like branding and promotion and much more. Marketers help define an organization’s mission and then develop and implement plans to achieve strategic goals. As market opportunities come and go, marketing is an ever-changing puzzle that must be solved.
With a marketing major focused on strategy, you’ll learn how to understand the customer’s point of view and use that perspective to create innovative products and services. Upper-level marketing classes encourage you to expand your knowledge of social media, event marketing, marketing research, and other specialized areas.
You’ll be able to apply your marketing degree to any organization as it evolves and grows in local and global markets.