Recent Plymouth State University (PSU) graduate Alyssa Badolato of Hudson, New Hampshire, who received her Bachelor of Science in Marketing at PSU’s May 13 commencement, was also named the first-ever recipient of the American Marketing Association (AMA) Boston Collegiate Scholarship. This award is granted on a competitive basis to only one marketing student across all New England colleges and universities.
“I am humbled and honored to be selected for this prestigious scholarship,” Badolato said. “I am immensely grateful to Plymouth State and to my marketing professors for their support and for fostering a learning environment that empowers students like me to reach higher and learn by doing.”
The purpose of the scholarship is to promote diversity and inclusivity in the marketing industry and to provide financial support to students who have demonstrated exceptional academic performance, leadership and involvement in the marketing community.
“Alyssa’s unwavering commitment to academic excellence and her passion for marketing have undoubtedly set Alyssa apart from a pool of highly talented individuals,” said AMA Boston President Bob Cargill. “By being selected, Alyssa has not only distinguished herself as a future leader in the industry but she has also gained invaluable support to further her education journey.”
Emilee Cocuzzo, AMA Boston’s vice president of collegiate and president-elect, agreed.
“The scholarship committee was highly impressed by her achievements and recognized the immense potential she possesses,” Cocuzzo said.
Badolato was recognized for her work, during the height of the COVID-19 pandemic, with the Truth Initiative, a nonprofit that builds awareness of the risks of tobacco use. Badolato was credited for the Truth Initiative’s multiple appearances on NBC News, ABC’s Good Morning America and Cheddar News.
“Alyssa showed great leadership in the Marketing program at PSU and beyond,” said Assistant Professor of Marketing, Raj Sachdev, DBA. “This award is a testament to Alyssa’s talent and hard work, as well as the many opportunities for marketing students to get involved in various organizations and to learn with hands-on experience at PSU.”
When Badolato transferred to PSU in 2020, she joined the Marketing Association of Plymouth State (MAPS) club, which is a campus chapter of the AMA, and soon took charge of the club’s social media. Her new approach and promotional efforts resulted in a significant increase in followers and engagement across all social media platforms.
Badolato was also part of the PSU Professional Sales Institute, interned for the college’s Marketing and Communications Department, contributed to the PSU Finance Club and worked with the school’s Inclusion, Diversity, Equity and Access (IDEA) Center.
Badolato will be starting her career at Quickbase, a Boston-based software company. She will enroll in a master’s program for the 2024-2025 school year and aspires to continue her education and earn a Doctor of Business Administration degree with a concentration in marketing and psychology in the marketplace.
The AMA Boston Collegiate Scholarship is a prestigious opportunity for a graduating senior marketing student dedicated to pursuing a career in the field of marketing. The scholarship is committed to promoting diversity and inclusivity in the marketing industry. The $500 scholarship provides financial support to students who have demonstrated exceptional academic performance, leadership, and involvement in the marketing community.
About the American Marketing Association (AMA) Boston: AMA Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations.