Marketing (B.S.)

Marketing (B.S.)
Student shaking hands at a business event.

Marketing is the process by which companies build strong relationships with customers. PSU will fully prepare you for a successful career in the growing and dynamic field of marketing.



The Bachelor of Science in Marketing degree prepares students for careers in the growing fields of marketing and professional sales. Students learn how to develop strategic industry and consumer insights to drive sustainable financial outcomes for businesses and organizations.  Through our hands-on, applied and constantly updated curriculum, students learn how to create value (conceive of products and services that will succeed in the marketplace), communicate value (through traditional, digital and personal engagement) and deliver value (price, package and distribute products) to target consumers. Marketing majors may choose one of two options: Professional Sales or Strategic Marketing. All baccalaureate business degree programs offered are nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP).

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Phone: (603) 535-2921
Office: Innovation & Entrepreneurship, Hyde Hall Rm 216, MSC 27, Plymouth, NH 03264
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Curriculum & Requirements

MARKETING, Bachelor of Science (120 credits)

The Bachelor of Science in Marketing degree prepares students for careers in the growing fields of marketing and professional sales. Students learn how to develop strategic industry and consumer insights to drive sustainable financial outcomes for businesses and organizations.  Through our hands-on, applied and constantly updated curriculum, students learn how to create value (conceive of products and services that will succeed in the marketplace), communicate value (through traditional, digital and personal engagement) and deliver value (price, package and distribute products) to target consumers. Marketing majors may choose one of two options: Professional Sales or Strategic Marketing. All baccalaureate business degree programs offered are nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP).

Course Title Credits
Business Common Component
BUS 1100Introduction to Marketing and Sales4
BUS 1200Business Law and Ethics (DICO)4
BUS 1300Digital Information Technologies (TECO)4
BUS 1400Principles of Economics (GACO)4
BUS 2000Financial & Managerial Accounting4
BUS 2100Introduction to Finance2
BUS 2200Management and Decision Making4
BUS 2300Business Writing and Presenting (WRCO)4
Major Requirements
MKT 4230Marketing Management4
SAL 3280Professional Selling Skills I4
Major Option Requirements
Complete one of the following required options:20
Professional Sales
Strategic Marketing
Quantitative Reasoning in the Discipline Connection
MKT 3120Marketing Research and Consumer Insights (QRCO)4
Mathematics Foundations
MA 2210Finite Math with Business Statistics (QRCO)4
General Education
EN 1400Composition4
IS 1115Tackling a Wicked Problem4
CTDICreative Thought Direction3-4
PPDIPast and Present Direction3-4
SIDIScientific Inquiry Direction3-4
SSDISelf and Society Direction3-4
Directions (choose from CTDI, PPDI, SIDI, SSDI) 14-8
INCPIntegrated Capstone3-4
WECOWellness Connection3-4
Free Electives18-19
Total Credits120
1

Directions should total 20 credits (unless the major has a waiver for a specific Direction).

Professional Sales Option of BS Marketing

Course Title Credits
Professional Sales Option Requirements
SAL 3290Professional Selling Skills II4
SAL 3300Negotiations & Conflict Resolution4
SAL 4330Professional Sales Management4
Professional Sales Option Electives-complete two:8
ACC, BUS, ECN, ENT, FIN, LAW, MGM, MKT, SAL, SM 3000/4000-level courses
Total Credits20

Strategic Marketing Option of BS Marketing

Course Title Credits
Strategic Marketing Option Requirements
MKT 3130Digital Marketing4
MKT 3140Creating Effective Marketing Content4
MKT 4120Impact Marketing4
Strategic Marketing Option Electives 8
Choose two from the following:
BUS 4620
Business Internship
ENT 3030
Social Entrepreneurship
MGM 4900
Strategy & Sustainable Competitive Advantage
MKT 3210
Event Planning and Marketing
MKT 3230
Public Relations
MKT 3450
Sports Marketing and Sales
MKT 3500
Special Topics in Marketing
MKT 4850
Plymouth Marketing and Design Agency
SAL 3290
Professional Selling Skills II
Total Credits20
1

The maximum of four credits for the Strategic Marketing Elective may be accumulated in any combination of one to four credit internships. Internship credits in excess of four credits count as free electives toward the credits required for graduation.

Check all course descriptions for prerequisites before planning course schedule. Course sequence is suggested but not required.

To complete the bachelor’s degree in 4 years, you must successfully complete a minimum of 15 credits each semester or have a plan to make up credits over the course of the 4 years.  For example, if you take 14 credits one semester, you need to take 16 credits in another semester.  Credits completed must count toward your program requirements (major, option, minor, certificate, general education or free electives).

Required Options in this Major

Complete one option

Professional Sales Option of BS Marketing

Marketing, Professional Sales Option majors should take their required courses in the following order.

Plan of Study Grid
Year OneCredits
EN 1400 Composition 4
IS 1115 Tackling a Wicked Problem 4
MA 2210 Finite Math with Business Statistics (QRCO) 4
BUS 1100 Introduction to Marketing and Sales 4
BUS 1200 Business Law and Ethics (DICO) 4
BUS 1300 Digital Information Technologies (TECO) 4
BUS 1400 Principles of Economics (GACO) 4
SAL 3280 Professional Selling Skills I 4
 Credits32
Year Two
BUS 2000 Financial & Managerial Accounting 4
BUS 2100 Introduction to Finance 2
BUS 2200 Management and Decision Making 4
BUS 2300 Business Writing and Presenting (WRCO) 4
MKT 3120 Marketing Research and Consumer Insights (QRCO) 4
Directions (choose from CTDI, PPDI, SIDI, SSDI) 4
SAL 3290 Professional Selling Skills II 4
 Credits26
Year Three
SAL 3300 Negotiations & Conflict Resolution 4
MKT 4230 Marketing Management 4
WECOWellness Connection 4
Directions (choose from CTDI, PPDI, SIDI, SSDI) 3 8
Business Electives 4
Free Electives 8
 Credits32
Year Four
SAL 4330 Professional Sales Management 4
MGM 4900 Strategy & Sustainable Competitive Advantage 4
Business Electives 4
Free Electives 10
Directions (choose from CTDI, PPDI, SIDI, SSDI) 8
 Credits30
 Total Credits120
1

Required for the Option

2

The maximum of three credits for the Professional Sales Elective may be accumulated in any combinations of one to three credits internships. Internship credits in excess of three credits count as free electives toward the credits required for graduation.

3

Directions should total 20 credits (unless the major has a waiver for a specific Direction).

Strategic Marketing Option of BS Marketing

Marketing, Professional Sales Option majors should take their required courses in the following order.

Plan of Study Grid
Year OneCredits
EN 1400 Composition 4
IS 1115 Tackling a Wicked Problem 4
MA 2210 Finite Math with Business Statistics (QRCO) 4
BUS 1100 Introduction to Marketing and Sales 4
BUS 1200 Business Law and Ethics (DICO) 4
BUS 1300 Digital Information Technologies (TECO) 4
BUS 1400 Principles of Economics (GACO) 4
SAL 3280 Professional Selling Skills I 4
 Credits32
Year Two
BUS 2000 Financial & Managerial Accounting 4
BUS 2100 Introduction to Finance 2
BUS 2200 Management and Decision Making 4
BUS 2300 Business Writing and Presenting (WRCO) 4
MKT 3120 Marketing Research and Consumer Insights (QRCO) 4
Free Electives 6-8
Directions (choose from CTDI, PPDI, SIDI, SSDI) 4
 Credits28-30
Year Three
MKT 3130 Digital Marketing 4
MKT 3140 Creating Effective Marketing Content 4
WECOWellness Connection 4
Directions (choose from CTDI, PPDI, SIDI, SSDI) 3 8
Business/Marketing Elective 4
Free Electives 6-8
 Credits30-32
Year Four
MKT 4120 Impact Marketing 4
MKT 4230 Marketing Management 4
Directions (choose from CTDI, PPDI, SIDI, SSDI) 8
Business/Marketing Elective 4
Free Electives 10
 Credits30
 Total Credits120
1

Required for the Option

2

The maximum of three credits for the Strategic Marketing Elective may be accumulated in any combinations of one to three credits internships. Internship credits in excess of three credits count as free electives toward the credits required for graduation.

3

Directions should total 20 credits (unless the major has a waiver for a specific Direction).

Marketing:

  • Identify core concepts of marketing and the rile of marketing in society.
  • Ability to collect, process, and analyze consumer and market data to make informed decisions.
  • Ability to create branding and integrated marketing communications plans that include value propositions.
  • Ability to formulate and implement traditional and digital marketing and communications strategies.
    • Identify core concepts of marketing and the role of marketing (to create, communicate and deliver value).
    • Interpret consumer and market research data to make informed marketing decisions.
    • Compose marketing materials and campaigns, in multiple media, that effectively communicate meaningful value propositions and successfully connect with a target audience.
    • Write comprehensive marketing plans that align with business, branding and marketing strategy.
    • Understand the role of marketing in driving business and organizational success across a wide range of parameters, particularly in a global perspective.

Professional Sales Marketing:

  • Identify customers’ needs.
  • Present effective solutions to customers’ needs.
  • Sales Presentation Skills: Identifying and using the principles and practices of professional sales consultants.
Strategic Marketing:
  • Identify core concepts of marketing and the role of marketing (to create, communicate and deliver value)
  • Interpret consumer and market research data to make informed marketing decisions
  • Compose marketing materials and campaigns, in multiple media, that effectively communicate meaningful value propositions and successfully connect with a target audience
  • Write comprehensive marketing plans that align with business, branding and marketing strategy
  • Understand the role of marketing in driving business and organizational success across a wide range of parameters, particularly in a global perspective

PSU students who graduate with a degree in Marketing with an option in Strategic Marketing get jobs in digital and social media marketing, event planning/marketing, marketing research, public relations, advertising, sales and other positions in the growing field of marketing.

Professional Sales Marketers create and run promotional campaigns in traditional media (TV, print), new media (digital, social) and onsite/in store.

Explore Program Details

  • Students at Grappone

    Marketing students conducting consumer research for Grappone Automotive Group in Bow, NH, with Amanda Grappone Osmer (co-owner)

  • PSU Students at Celtics

    Professional sales students at the headquarters of the Boston Celtics with Professor Robert Nadeau

Five Reasons You Should Study Marketing with Us:

1. Students and teaching are our #1 priority: We’re big enough to provide all the resources of a comprehensive university, yet small enough that every student receives individualized attention.

2. Knowledgeable faculty with real world experience: Our marketing faculty are seasoned experts, with years of industry experience that they bring to the classroom.

3. Experiential learning: Students work on real-world projects in and out of the classroom for companies and organizations throughout the region.

4. Cutting-edge curriculum: We continually update our curriculum to match the current marketplace. We offer classes in social media strategy, marketing data analytics, blogging, event marketing, and more.

5. Vibrant student organizations: We have active marketing-related student associations, including an organization that runs its own business on campus. Student groups have won or placed in regional marketing strategy and sales competitions. A great way to meet other students, make industry connections and practice the craft.

IDEA Ambassador Spotlight

Nolan Cross ’24

Nolan Cross, a marketing major, began working at the center because he wanted to do what he could to help represent the LGBTQ+ community within the PSU community. To him, diversity means being “Being willing enough as a person, organization, etc. to be able to understand the differences that every single person in the world has compared to another,” and to have “A variety of people from every single possible background be an equal voice on any stage.”

In Nolan’s free time, you can find him hanging out with friends, spending as much time as possible outside, and “doing anything I can to better myself.” His favorite part of being at the center is being able to be “A voice for a community on this campus that constantly seems to be overlooked and underappreciated in many ways, even within the safe spaces we can be a part of if applicable.”

“I can use this incredible privilege to voice my concerns on campus and educate the community on all LGBTQ+ topics,” he says.

If he had his choice for movies to be part of, you could find him in either “Mean Girls or Legally Blonde. But be friends with Janis and Damien or be Elle’s friend at Harvard.”

Our IDEA ambassadors work hard to advance inclusion, diversity, equity, and access across our campus and beyond.

Social Justice Leader Nolan Cross
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