Digital Marketing (Minor)
This minor is for both Marketing majors and students in any major at PSU. It prepares students with a wide array of digital and social media marketing skills, including creating websites , digital content and ad creation, SEO and digital analytics. Students will earn industry certifications in digital marketing through the course work.
Please see complete information on all of the requirements to earn a minor at Plymouth State University.
| Course | Title | Credits |
|---|---|---|
| Part 1: Core Curriculum | ||
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| MKT 3130 | Digital Marketing | 4 |
| MKT 4200 | Advanced Digital and Social Media Marketing | 4 |
| Part 2: Elective Courses: Take ANY TWO ELECTIVE COURSES. Some electives have a “tool” based focus, while others are more strategy or content based. | 7-8 | |
| Elective Options from Graphic Design | ||
| Design Software Basics (TECO) | ||
| Digital Animation and Video | ||
| Publication Design (QRCO) | ||
| UX/UI: Digital Identity | ||
| Brand Design | ||
| Elective Options from Communication and Media Studies | ||
| Creativity and the Digital World (CTDI) | ||
| The Digital Imagination (CTDI) | ||
| Introduction to Film and Video Production | ||
| Professional Social Media | ||
| Communicating Through Animation | ||
| Interactive Web Communication | ||
| Elective Options from Marketing (NOTE: Marketing students cannot use these two courses as electives for this minor) | ||
| Creating Effective Marketing Content | ||
| Plymouth Marketing and Design Agency | ||
| Total Credits | 19-20 | |
