Marketers create and run promotional campaigns in traditional media (TV, print), new media (digital, social) and onsite/in store. Creating and nurturing a brand’s image is a critical function of marketing, as is managing the sales strategy and sales force. Marketers are heavily involved in consumer research, new product and service development, pricing, distribution, competitive intelligence, public relations and more.
Please see complete information on all of the requirements to earn a minor at Plymouth State University.
MARKETING, Minor (16 credits)
The Marketing minor is designed to provide non-marketing majors with a fundamental understanding of key marketing concepts, strategies, and tactics. The minor allows students to select from a wide range of marketing courses, allowing students to craft a plan of study best suited to their needs.
| Course | Title | Credits |
|---|---|---|
| Minor Requirements - Level 1 | ||
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| Minor Electives - Level 2 | ||
| Choose two from the following: | 8 | |
| Marketing Research and Consumer Insights (QRCO) | ||
| Digital Marketing | ||
| Creating Effective Marketing Content | ||
| Impact Marketing | ||
| Marketing Management | ||
| Minor Electives - Level 3 | ||
| Choose one from the following: | 4 | |
| Business Internship | ||
| Social Entrepreneurship | ||
| Marketing Research and Consumer Insights (QRCO) | ||
| Digital Marketing | ||
| Creating Effective Marketing Content | ||
| Event Planning and Marketing | ||
| Public Relations | ||
| Sports Marketing and Sales | ||
| Special Topics in Marketing | ||
| Impact Marketing | ||
| Advanced Digital and Social Media Marketing | ||
| Marketing Management | ||
| Plymouth Marketing and Design Agency | ||
| Professional Selling Skills I | ||
| Total Credits | 16 | |
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ProfessorProfessor of Marketing, Director of Faculty, School of BusinessEmail: callen@plymouth.eduPhone: (603) 535-2955
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