Digital Marketing (Minor)

Digital Marketing (Minor)
Marketing students

Please see complete information on all of the requirements to earn a minor at Plymouth State University.

Course Title Credits
Part 1: Core Curriculum
BUS 1100Introduction to Marketing and Sales4
MKT 3130Digital Marketing4
MKT 4200Advanced Digital and Social Media Marketing4
Part 2: Elective Courses: Take ANY TWO ELECTIVE COURSES. Some electives have a “tool” based focus, while others are more strategy or content based.7-8
Elective Options from Graphic Design
AG 2100
Design Software Basics (TECO)
AG 3750
Digital Animation and Video
AG 3800
Publication Design (QRCO)
AG 4200
UX/UI: Digital Identity
AG 4400
Brand Design
Elective Options from Communication and Media Studies
CMDI 1030
Creativity and the Digital World (CTDI)
CMDI 2100
The Digital Imagination (CTDI)
CM 2750
Introduction to Film and Video Production
CM 2995
Professional Social Media
CM 3125
Communicating Through Animation
CM 3400
Interactive Web Communication
Elective Options from Marketing (NOTE: Marketing students cannot use these two courses as electives for this minor)
MKT 3140
Creating Effective Marketing Content
MKT 4850
Plymouth Marketing and Design Agency
Total Credits19-20

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