The Plymouth State University Professional Sales Institute is a nationally recognized award-winning collegiate sales program that affords students the opportunity to achieve personal and professional success. We prepare students to be positive contributors to their profession, their communities, and the world.
As a cornerstone to the school of business at Plymouth State University, the professional sales institute specializes in experiential learning. Combining a dedicated culture, with immersive growth opportunities provides students with hands-on industry experience before walking any graduation stage.
With classes centered in the newly renovated Hyde Hall, our sales professors bring over 75 combined years of extensive industry knowledge, as well as 50+ combined years of classroom experience. We are excited to announce the addition of Rick Brenner who serves as Executive Director of our program. Rick is an outstanding corporate relationship builder; under his leadership the institute has landed its largest contributions to date and secured long term partner contracts for years to come.
The mission of the PSU Sales Institute is to develop and prepare sales students to be:
- Relationship builders
- Resilient critical thinkers
- Lifelong learners
- Entrepreneurs
- Community builders
We are proud to partner with several industry leaders across an array of fields who value these skills, and provide our students with resources, guidance, and valuable opportunities both short and long-term, making our program truly one of a kind.
We are especially excited to announce the addition of sports marketing partners to the institute for the 2025-2026 school year, those organizations being the Boston Red Sox, Brooklyn Nets, and New York Liberty.
Our Valued Partners for the 2025-2026 School Year:
- Boston Red Sox
- Black Diamond Networks
- Brooklyn Nets
- Medicus Healthcare Solutions
- New York Liberty
- Enterprise Mobility
- Northwestern Mutual
- Wicks Insurance Group
Core Opportunities Within Our Program Include:
Our sponsors, alumni, and faculty are adamant about their involvement inside and outside of the classroom. Students are frequently awarded opportunities to hear from successful alumni/industry leaders, visit our partners offices, engage in networking opportunities with said parties, and more. We have seen these opportunities skyrocket students' confidence, relationship skills, and help give a feel for what life in the industry is like.
As the institute evolves, we are proud to offer students with one-of-a-kind exposure to the world of medical sales. Engaging four additional academic disciplines with our cluster model we partner with companies like Johnson & Johnson, Stryker Medical, and BioSkills Lab to bring students unmatched experiential learning opportunities.
The Plymouth State Sales Program partners with the on-campus student run org “SIPS” (students in professional sales) to provide competitive opportunities to our most eager students. These range from internal competitions in classroom settings, competitions hosted by partners, all the way to nationwide events.
The most prestigious being the “NCSC” (national collegiate sales competition) often referred to as the Superbowl of collegiate sales. Featuring over 70 schools nationwide, the annual conference provides a stage for students to represent themselves, and their school to industry leading companies. Plymouth State is proud to send 4 accomplished students each year achieving rankings as high as 10th in the nation.
Additionally, each year we are honored to compete in the Dell Technology sales competition. In this competition our program repeatedly finishes in the top 5 nationwide, most recently securing a 3rd place finish in Spring of 2025
As mentioned above, we are proud to host the student run org “SIPS” (students in professional sales). SIPS is a prominent club on campus showcasing a tight knit group of future leaders. Putting an emphasis on grit, humanity, and purpose, SIPS strives to give students a head start on their professional journeys. Meeting weekly SIPS covers everything from on campus events, to career enhancement opportunities. Being involved grants students experience in leadership, planning, and collaboration.
Career readiness is a trait we are proud to provide, and something we strive to set our students up with. Our partners actively seek out our brightest students, awarding valuable internships to those who set themselves apart, which ultimately leads to full time jobs. We see great value in students' ability to engage in real world interview processes, connect with various industries, and ultimately strive to receive a job offer before even being handed a diploma.
We are proud to serve our students with incredible opportunities, and it is our mission to create resilient, innovative, and motivated professionals who are eager to capitalize on each and every one.
Sales Course Sequencing:
BS Marketing Professional Sales Option
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| SAL 3280 | Professional Selling Skills I | 4 |
| SAL 3290 | Professional Selling Skills II | 4 |
Minor Electives – Complete one: SAL 3300 |
Negotiations & Conflict Resolution |
Total Credits 16 |
